What is a single-page Website?

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The definition of a single-page website is quite straightforward; it is a web site which uses only one HTML page. When all website content is placed on one page, click on a navigation link forward users to a HTML anchor on this single page.

When to use a single-page Site

One-page websites are responsive and provide better mobile UX, but they’re not SEO-friendly. You won’t be able to index several webpages with various keywords and meta descriptions, which will negatively affect organic traffic performance and your website’s online visibility.

Single-page site design brings both benefits and disadvantages. On the one hand, this website type gives UI/UX designers independence concerning layouts and visual results. But on the other hand, many users may not be impressed with single-page web design solutions because of complex navigation they aren’t accustomed to.

The list of single-page website pros and cons can be continued; the thing is, business owners must outline their long-term objectives and predict their target audience’s expectations before opting for a one-page website.

A single-page Layout can be used for:

  • Personal sites
  • Portfolios
  • Resume pages
  • One-time events
  • Landing pages
  • Brochure websites
  • Single-product websites
  • Best design practices for single-page websites
  • Break text into segments

If you have decided to go for web design toronto a single-page site, probably you don’t have a lot of text to display; differently, you would go for a multi-page alternative. However, having a small amount of textual content doesn’t automatically prevent you from overwhelming users with advice. You still have to come up with clear and easy-to-follow visual structure. Lead your visitors throughout the story by dividing your content into sections by means of different header styles, background colors, overlays, etc. Reinforce nicely written texts with well crafted visual effects to make certain that your site visitors do not stop scrolling until there’s nowhere to scroll.

Work on a visual hierarchy

We’ve already covered ways to effectively arrange UI content in one of our previous posts. To recap, among visual hierarchy tools used for web design are size, colour, contrast, proximity, and repetition.

It is generally thought that the F-pattern is more applicable to a large amount of textual content, while the Z-pattern matches pages which are not so heavily focused on copy. Since a single-page website contains numerous sections, try to use both of these patterns for different sections to be able to diversify the site structure. But don’t overdo it with patterns; let the elements on your webpage breathe. With negative space, you’re ready to draw people’s attention to the elements that ought to be evident.

The thing about single-page visual hierarchy is that it should be concise yet reassuring. Think again before you go for one or a different page arrangement and bear in mind vancouver web design that there’s just one page to scroll.

Try parallax

Based upon your website nature and conversion goal, or lack thereof, you may or may not benefit from parallax scrolling. Here’s a list of factors you should consider before employing parallax into a one-page website:

Loading time:

Image layers and cartoons slow down page loading. Are your site visitors patient enough to wait till the web page is loaded or would they rather leave it and search for better options?


Many people don’t find sites with parallax effect user-friendly. Avoid applying this design trend to selling and informative pages. Particularly if you’re anticipating repeat traffic or intention to convert.


Parallax is not generally suggested for mobile sites. Of course, programmers can perform tricks with it or just turn it off on mobile devices but the question is whether you really should make this effort.

You may ask why parallax remains among our best practices despite this list of disadvantages. Well, because you may still benefit from this design technique should you use web design hamilton it carefully. And to do so, you really should know your audience. If you are designing a web site for individuals that are not used to elaborate layouts, you’d better stay away from parallax. But, it can be a fantastic solution for portfolios, corporate websites, and some landing pages.

Add alternative navigation

Single-page websites are all about scrolling and sometimes about endless scrolling, making people feel on your webpage like they’re in the middle of nowhere. If your site has a complex structure and contains a whole bunch of blocks, you should think of alternative navigation. Let people quickly jump to the section they need with sticky menus: make them flat, vertical, slightly transparent, or replace them with icons. Use anchor links and a back-to-top button to keep the UX intuitive and pleasant.

Include a call to action

Single-page websites are fantastic for calls to action. Because of their structure, one-page websites are more focused than with multi-page ones. If the website was initially made for one specific purpose (contact form submission, mobile app download or email signup), you need to construct your design around it. Make the call to act noticeable in color and form and encourage users to perform the desired action.

Single-page site design heavily depends upon business goals and target audiences. And before you go for any design practice, you should find out who’s coming to your website and why.

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