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A dynamic site is a site that shows different content to different users based on who the user is. They let you appeal to multiple sections in your target audience to increase the chance of target completions on your site, and in turn increase revenue.

A site that is dynamic needs to be planned. It takes time to think about the different kinds of people (personas) who will be viewing your website, and coming up with the perfect headline for them. Again, the perfect headline does not exist, but a one that is targeted towards a smaller group of people will be greater than a generalized message.

The better the responsive component of your dynamic design performs, the more you have the ability to target your audience. This is all about creating a unique experience each time.

Each user will find the interactions they’re searching for much easier than before. They will be visually engaged, well-informed, and better able to feel connected to you.

More so, every person’s visit to your web design website won’t be exactly the same each time they return.

Maybe one day they want jeans from your online store and the next time they’re only focused on accessories. Maybe all they are interested in is your contact info when searching on the fly, but later on, they return to read your site. Dynamic website design will pick up on this.

It alters the screen in real-time as users click through their first visit and come back for more. This allows you to engage people at each point of their buying cycle, regardless of where along the process they are or what they’re interested in.


A dynamic site permits web design toronto you to communicate your value to your target audience in a much more targeted way. Instead of using the same”slogan” or catch-phrase type message on your homepage, you’ll be able to use a headline that speaks to solving your audience’s problems or providing them with a chance to enhance their lives.

As a business, you likely have multiple perfect customers that fall into various categories. They have different interests. Motivations. Goals. They’re different. They’re people. A dynamic site gives you the chance to speak to all of these, across your group of perfect customers.


Just because you’ve got a dynamic site does not mean that you can sit back and relax. Your website is the biggest digital marketing asset and it’s message needs to be present across your marketing channels. If your website is dynamic, your marketing needs to match.

Dynamic marketing web design hamilton ranges from the headline you use in your homepage to the emails you send to your contact list to the landing pages they convert on. Based on who is viewing your website, it’s important that you display a message that’s timely and relevant to that user. This way, you can increase the chances of conversion and getting them to make a decision in your favor (give you their cash ).

Dynamic sites – advantages

The main advantages of vancouver web design dynamic sites are that by connecting them to databases it is easy to pull in data in an organised and structured way to create product pages or categories of related products sorted in an assortment of different ways depending on how the user wishes to view them.

This capability to link to a database means that it is also possible to create a content management system – an interface which enables the client to input and manage data via a web-based collection of administration pages. That content can be text to get their pages and images to go along with the text, or items in their product range with categories, specifications, short and long descriptions, pictures, etc.. In both these cases it can be as easy or as complicated as the customer requires. There are little or no ongoing costs unless there is a change in the basic design or an excess capability added.

Dynamic websites – disadvantages

The design of a dynamic website is much more fixed than a static one because lots of the pages are basically a template into which data and content is poured to make multiple pages of a similar kind. So for instance all of your product pages will be basically the exact same page layout with unique data being displayed. While some customisation capability can be built in it’s usually quite limited, this type of choosing from a set of pre-defined options. Individual layout changes to particular pages are not usually possible.

Costs are higher initially than for a static website, and added functionality may also cost more, especially if it’s something that wasn’t envisaged initially and requires re-writing of the core code or database.

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